Digital marketing is simply marketing. In this way, today's Businesses
convey their message to their best prospects and customers.
Rule number 1 in marketing is to make the right offer at the
right time and in the right place. Today, their customers are online: they hang
out on social media, stay up to date on news sites and blogs, and search online
when they need it.
Digital marketing puts you on the same channels so your best
prospects can see you, learn more about you, and even ask questions to learn
more about you and your products or services.
If you're new to digital marketing, mastering all of the
online marketing tactics used in digital marketing can be overwhelming.
Regardless of what it was, you probably first searched the
Internet for more information about the available solutions, the ones that
provided them, and your best options. Your final purchase decision was based on
the reviews you read, the friends and family members you consulted, and the
solutions, features, and prices you researched.
Most buying decisions start online. In this case, an online
presence is essential, regardless of what you sell.
Digital marketing includes all marketing efforts that use an
electronic device or the Internet. Businesses use digital channels such as
search engines, social media, email and other websites to connect with current
and potential customers.
While traditional marketing can exist in the areas of print,
telephone communication or physical marketing, digital marketing can be done
electronically and online. This means that brands have a variety of options,
including email, video, social media, or website-based marketing opportunities.
In this phase, digital marketing is crucial for your company
and your brand awareness. It seems that all other brands have a website. And if
not, they at least have a social media presence or a strategy for digital
advertising. Digital content and marketing are so common that consumers are now
expecting and trusting them to learn more about brands.
In order to be competitive as a business owner, you need to
do some aspects of digital marketing.
With so many options and strategies associated with digital
marketing, you can get creative and experiment with a variety of marketing tactics
on a budget. With digital marketing, you can also use tools such as dashboards
to better monitor the success and ROI of your campaigns than with traditional
advertising content such as billboards or print ads.
The key is to develop a digital marketing strategy that places
you where your followers are already hanging out, and then uses a variety of
digital channels to connect with them in a variety of ways.
- · Content to keep you up to date on industry news, the problems and how to solve them
- · Social networks to share this content and then interact with them as friends and followers
- · Search engine optimization (SEO) to optimize your content so that it is displayed when someone is looking for information about which they have written
- · Advertising to drive paid traffic to your website where users can see your offers
- · Email marketing to reach your target audience and ensure they continue to receive the solutions they are looking for.
When you put all these parts together, you get an efficient
and easy-to-use digital marketing machine. And while it seems daunting to build
this machine from scratch, it's as easy as learning and integrating digital
marketing tactics at a time.
That's why we've put together this guide to help you create
or refine your own digital marketing plan without the false starts and missteps
that cause you to do it alone.
What Are the Benefits of Digital Marketing?
- · This makes it easier to create awareness and commitment both before and after the sale.
- · It will help you turn new buyers into rabid fans who buy more (and more).
- · It will boost word of mouth and social sharing and all of the associated benefits.
- · It shortens the buyer's journey by presenting the right deals at the right time
Keep in mind that the digital marketing scene is constantly
changing. Gurus, podcasts and bloggers explain that one tool or tactic is in
fashion one week and dies the next.
The truth is that digital marketing is less
"digital" than "marketing", mainly because digital
marketing has grown up. The foundations have already been laid.
Types of Digital Marketing
·
Search Engine Optimization (SEO)
·
Content Marketing
·
Social Media Marketing
·
Affiliate Marketing
·
Email Marketing
·
Sponsored Content
Search Engine
Optimization (SEO)
This is the process of optimizing your website to rank
higher on search engine results pages, thereby increasing the organic (or free)
traffic your website receives. Channels that benefit from SEO include websites,
blogs, and infographics.
There are several ways to go to SEO to generate qualified
traffic to your website. These include:
On-page SEO: This
type of SEO focuses on all the content that is available when viewing a website
"on the page". By researching the keywords for your search volume and
intent (or meaning), you can answer questions for readers and rank higher on
the search engine results pages (SERPs) that produce those questions.
Off-page SEO:
This type of SEO focuses on all activities that take place "off-page"
when you want to optimize your website. "What activities that are not on
my own website can affect my ranking?" You can ask. The answer is inbound
links, also known as backlinks. The number of publishers that link to you and
the relative "authority" of those publishers affect your ranking for
the keywords that interest you. By networking with other publishers, writing
guest posts on these websites (and referring back to your website), and
generating external attention, you get the backlinks you need to move your
website up in the right SERPs.
Technical Search Engine
Optimization: This type of search engine optimization focuses on the back
end of your website and how your pages are encoded. Image compression,
structured data, and CSS file optimization are all forms of technical search
engine optimization that can increase the loading speed of your website. This
is an important ranking factor in search engines like Google.
Content Marketing
This term refers to the creation and promotion of content
assets to generate brand awareness, traffic growth, lead generation and
customers. Channels that can play a role in your content marketing strategy
include:
Blog posts: By writing and posting articles to a company
blog, you can demonstrate your industry experience and increase organic search
traffic for your business. Ultimately, you have more options to turn website
visitors into leads for your sales team.
Infographic: Sometimes readers don't want you to show that
you count. Infographics are a form of visual content that website visitors can
use to visualize a concept they want to learn.
Social Media
Marketing
This approach promotes your brand and content on social
media channels to increase brand awareness, increase traffic, and generate
leads for your business. Channels you can use in social media marketing
include:
- · Facebook.
- · Twitter.
- · LinkedIn.
- · Instagram.
- · Snapchat.
- · Pinterest.
Affiliate Marketing
This is a type of performance-based advertising where you
receive a commission for promoting someone else's products or services on your
website. We have sites like JVZoo, Clickbank, Warrior+, and many others that pay a high commission.
Email Marketing
Businesses use email marketing to
communicate with their target groups. Email is often used to promote content,
discounts, and events, and to direct people to the company's website. The types
of emails that you can send in an email marketing campaign include:
- · Blog subscription newsletters.
- · Follow-up emails to website visitors who downloaded something.
- · Customer welcome emails.
- · Holiday promotions to loyalty program members.
- · Tips or similar series emails for customer nurturing.
Sponsored Content
With sponsored content, as a brand,
you pay another company or organization to create and promote content that
discusses your brand or service in some way.
A popular type of sponsored content
is influence marketing. With this type of sponsored content, a brand sponsors
an influencer in their industry to post articles or videos about the company on
social media.
Another type of sponsored content
can be a blog post or article written to highlight a topic, service, or brand.
What Digital Marketer does?
Digital marketing specialists are
responsible for promoting brand awareness and lead generation on all digital
channels, both free and paid, that are available to a company. These channels
include social media, the company's website, search engine rankings, email,
graphic advertising, and the company's blog.
The digital marketing specialist
generally focuses on a different key performance indicator (KPI) for each
channel so that they can properly measure the company's performance on each
channel. A digital marketer, for example, responsible for SEO, measures the
"organic traffic" of your website, this traffic of website visitors
who have found a page of the company's website through a Google search.
Digital marketing is carried out in
many marketing roles today. In small businesses, a generalist can have many of
the digital marketing tactics described above at the same time. In larger
companies, these tactics have multiple specialists, each focused on just one or
two of the brand's digital channels.
